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Company Overview

Otto

favicon otto.de

otto.de, operated by Otto, is an online store. Its eCommerce net sales are generated almost entirely in Germany. otto.de engages in sales targeting a national audience, in terms of its product offerings otto.de is focused mainly on the eCommerce sector. The company was launched in - -.

Screenshot of Otto Laptop frame

Global Company Revenue

10B USD

Number of Employees

>1000

Headquarters

Germany, Hamburg

Year Founded

- -

Local domain name

otto.de

eCommerce Revenue

US$6,063.7m

eCommerce Revenue

This table displays the annual eCommerce revenue of Otto company for the preceding fiscal years. The data represents eCommerce performance and growth over time.

Year 2022 2023
Revenue 5122M 5554M

In Million EUR

Competitor analysis

Comparable online stores of otto.de in eCommerce in Germany

Similar online stores operating in the same country and market

Top online stores: eCommerce in Germany

# Company Name Domain eCommerce Revenue
1. Amazon.com, Inc. amazon.de Access Detailed Information!
2. HSE hse.de 40000
3. Bader bader.de 40000
4. Weltbild weltbild.de 40000
5. Quelle Gmbh quelle.de 40000

favicon otto.de

In the eCommerce market in Germany, otto.de is ranked 32 with US$6,063.7m in 2022.

Marketing Channels

This table provides an overview of Otto marketing channels' performance, including Direct, Referrals, Search, Social, Mail, and Display.

Channel Count
Direct 59.21%
Referrals 1.75%
Search 30.14%
Social 3.74%
Mail 2.11%
Display 1.91%

Demographics

This table provides an overview of Otto marketing channels' performance, including Direct, Referrals, Search, Social, Mail, and Display.

Age Range Percentage
18-24 16.46%
25-34 21.28%
35-44 18.04%
45-54 18.46%
55-64 14.07%
65+ 11.68%

Gender Distribution

This section provides an overview of the gender distribution of web visitors, displaying the percentages of male and female users. The data is presented both in a tabular format and visually as a pie chart, offering a comprehensive view of the gender composition among web visitors.

Gender Count
Male 65.2%
Female 34.8%
Traffic

This section provides an overview of web traffic data for the last 3 months, offering insights into user activity and engagement. The data is presented both in a tabular format and visually as a bar chart, providing a comprehensive view of web traffic trends during this recent period.

Month Visits
December 54M
January 51M
February 44.2M